A marketing blog is a great way to connect with potential customers. It provides them with information about your business, while making them feel good about spending their money. However, blogging takes a lot of work. In order to succeed, you will need to post regularly and market your blog.
You will want to cover topics such as content marketing, social media, SEO, email marketing, word of mouth, paid advertising, and landing page creation. Additionally, you should be sure to include links in your digital marketing materials. Posting links to your website on your blog will help you rank well in search engine results. Also, keep in mind that you may have to post sponsored content.
For instance, if you are a web designer, you may want to start a blog that Marketing Blog covers all types of web design. This way, you’ll have a large portfolio of articles to offer your audience.
Another option is to create a blog that offers free downloads for entrepreneurs. Having a resource that you can give away can increase the number of repeat readers. Whether you’re offering tips for social media, content marketing, or something else, you’ll need to think about a plan and an editorial calendar.
While blogs are a great resource, they are not without their downsides. First, you’ll need to come up with fresh ideas for content all the time. Secondly, you’ll have to spend a lot of time editing and tweaking your blog. Lastly, it’s important to keep your blog fresh and interesting so that you attract visitors.
eMarketer is one of the best marketing blogs. Not only does it provide insights on all kinds of marketing issues, it also features podcasts and webinars. The site offers a wealth of data and predictions, making it a valuable resource for anyone in the business world.
Another marketing blog to consider is Social Media Examiner. This blog is ideal for social ads and video marketing. Besides providing advice on various social networks, it also publishes original research and case studies.
Design Rush is a lesser known marketing blog that is full of informative and well-formatted texts. Rather than focus on a single industry, the site covers a wide range of topics, including web design, branding, and illustration. Each topic is covered thoroughly and is backed by facts and case studies.
One of the benefits of a marketing blog is that it can help you establish yourself as an expert in your field. When you’re new to the industry, it’s helpful to read articles by people who have been in the business for a while. Moreover, potential customers often prefer to interact with businesses they trust. By allowing comments, you can build a relationship with your readers.
Orbit is another marketing blog that focuses on data, web analytics, and UX. Although this blog isn’t as frequently updated as other online marketing blogs, it’s worth a look if you’re trying to learn more about the ins and outs of online marketing.